Born and raised in the suburbs of Metro Detroit. As a kid, I spent my days building houses out of cardboard boxes, making videos with friends and telling whatever crazy stories I could come up with. Somewhere along the way I discovered YouTube and immediately I was hooked. I remember telling my parents I wanted to be a YouTuber when I grew up and them responding, "What are you gonna do when YouTube fades away in 2 years?" … ha

"Yeah, yeah. Another kid who wants to be a YouTuber,” right? Well, here's what sets me apart... After working on my own channels for over a decade, then a pandemic breaking out the year I graduated high school, once the restrictions lifted, I decided to attend college for Digital Media Arts. By the end, I discovered that college hadn't taught me anything I hadn't already taught myself in the years prior. From this point, I decided to keep learning independently. Over the following year as I took my first steps into the "professional" video field, I simultaneously used all my free-time to study social media marketing & YouTube growth strategies. I became obsessed.

Fast forward to today, my videos have built and scaled brands to over hundreds of millions of views, created audiences consisting of hundreds of thousands of followers and generated thousands of leads for businesses. After all these years, I'm still out here doing 3 things... building things up, making videos, and telling stories.